Top 5 Marketing Tips for New Product Inventors and Startup Entrepreneurs Using Leverage

1. When you’re starting out and you wear all the hats and have limited resources, it is important to utilize leverage in your marketing efforts. One of the top uses of leverage is selling your product via a home shopping show like QVC. Selling through QVC is akin to having a staff of thousands promoting your product in thousands of locations.
2. Get performance based individuals to promote your product for you. Once you get paid, they get paid. Manufacturer’s Representatives is one name for them. Agents is another commonly used term to describe this type of salesperson, albeit closely associated with representatives that bring product to the home shopping channels on behalf of a company or inventor.
3. Publicity via the internet, newspapers and magazines is an excellent use of leverage in that many people tend to see the coverage and as a result, has the ability to perform like hundreds of people on the street promoting your product.
4. Piggyback your product with other company’s successful products via co-ventures and capitalize on their experience and distribution. This is like having a sales force promoting your product without the expense - an excellent form of leverage.
5. Use free online video websites to promote your product visually. Some simple home-spun videos of new products have yielded millions of views on popular sites like Youtube.com.

March 28th, 2008