Power Words

Connecting with your audience on an emotional level is the key to sales. Below is a list of 565 power words and phrases that can be used in ad copy, Web sites, and sales presentations.

Book Recommendation: Web Copy That Sells by Maria Veloso

about	absolutely
acclaimed	advice
affordable	afraid
alert	amazing
amazingly simple	announcing
announcing	answer
appetizing	applause
approved	ask for
astonishing	astonishing
attractive	authentic
automatically	bargain
beautiful	because
belly	better
better	big
big	bonanza
booming	bottom line
brave	breakthrough
breakthrough	bright
build	buy
cash in	challenge
choose	colorful
colossal	compare
competitive	complete
compromise	confidential
crammed	critical
danger	dare
daring	death
delighted	delivered
destiny	direct
dirty	discount
discover	does the trick
download	eager
ease	easily
easy-to-follow	easy
edge	electrifying
emerging	end
endorsed	energy
enhanced	enjoyment
enormous	enough
excellent	exciting
exciting	exclusive
exclusive	expect
expert	explain
exploit	exponential
famous	fantastic
fascinating	fascinating
favorable	fight
find out	finished
first	focus
fortune	free
free	full
fundamentals	funny
generous	genuine
get	giant
gift	gigantic
give	good-as-gold
good for	good looking
greatest	growth
guaranteed	guaranteed
happy	hard
help	helpful
here's	here's more
here are	high-voltage
high tech	highest
hit	honest-to-goodness
hopeless	how-to
how to	huge
hungry	hurry
hurry	I'm sorry
idea	imagination
immaculate	immediately
important	improved
improved	in-depth
incredible	informative
ingenious	initial
innovative	innovative
insider	instantly
instructive	intensity
interesting	introducing
introducing	invaluable
irresistible	it's here
joking	just arrived
largest	last chance
last minute	late
latest	launching
launching	lavishly
leave out	legendary
let	liberal
lifetime	limited
limited offer	love
love handy	lowest
lucky	luxury
magic	mainstream
make	mammoth
maybe	megawatt
miracle	monumental
mouthwatering	naked
never been easier	new
new	news
no-holds-barred	noted
now	obsession
odd	old
one-stop shopping	opportunities
outstanding	outstanding
over	overwhelming
personalized	perspective
phenomenal	pick
pioneer	pioneering
popular	portfolio
powerful	powerful
practical	professional
profitable	promising
proven	proven techniques
quality	quick
quickly	rack up profits
rare	reduced
refundable	rejuvenating
reliable	remarkable
renewed	reveal
revealing	revisited
revolutionary	revolutionary
reward	rich
right now	round
sale	sampler
satisfying	save
scarce	secrets
secrets	security
see	seen
selected	sensational
serene	shocking
shrewd	sick
simple	simplified
simplistic	since
sizable	skill
skilled	small
smart	soar
special	special
special offer	spectacular
speed up	spotlight
startling	startling
step-by-step	stop
strange	strong
stubborn	sturdy
successful super	successful
suddenly	superior
sure fire	surging
surprise	survival
sweat	tactic
technology	tell
tempting	terrific
tested	the truth about
there's more	time-sensitive
timely	tired
tough	trailblazing
tremendous	trick
ultimate	ultimate
unbeatable	unconditional
under priced	unforgettable
uninhibited	unique
unlimited	unlimited
unlock	unparalleled
unsurpassed	unusual
urgent	urgent
use	useful
valuable	value
wanted	wealth
weird	willpower
within minutes	wonderful
wonderful	worried
young	zinger

"Nick`s advice in this book is right on the money. He has managed to capture the inner workings of what it takes to be successful on QVC. I am sure that armed with his book, a great product and most of all... a sense of Passion for your product you have a very good chance at succeeding with QVC."
– Julia Benben, Color Loco - Kids Product specialist, Inventor/ Entrepreneur /
air Guest with QVC since 1996

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